New Arrivals

Introducing the all-new Lip Lingerie Lip Liner Stain! This long-lasting lip liner stain features all-day transfer-proof, smudge-proof, and waterproof color. Line lips with precision, contour for a lifted lip look,...

A retinal booster infused with 0.1% retinal, the advanced form of retinol, combined with A-Shot™, designed to directly penetrate pores and enhance absorption, delivers retinal deep into the skin to...

Define your lips with precision and confidence using this long-lasting lip contour stain. Engineered for 12-hour wear, it delivers rich, vibrant color that stays put through meals, drinks, and daily...

Relief Sun Aqua Fresh is a lightweight, organic Korean sunscreen designed for comfort and effective protection. Its creamy texture feels like a light moisturizing cream, providing a non-sticky, moist finish even...

E.L.F HALO GLOW LIQUID FILTER GLOW BOOSTER FOR RADIANT SKIN 31.5ml

KIKO MILANO 3D HYDRA LIPGLOSS delivers multi-dimensional hydration and a glossy finish, enhancing lip volume and smoothness. Its formulation supports lasting moisture retention, contributing to a fuller, more defined lip...

Achieve bold, lifted lashes with SHEGLAM Lash Lighter Up & Out Mascara. This innovative formula combines volumizing and lengthening technology to create dramatic, separated lashes that lift from root to...

What it is: An advanced makeup-skincare-hybrid foundation with a natural finish that quickly blurs and smooths while visibly improving skin’s clarity over time. Coverage: Medium Finish: Natural Formulation: Liquid 

Designed with the pink-nude hues of backstage LA in mind, there really is no competition. The formula is matte enough to stay with you through the day but has a...

A breakthrough,  liquid-like cream blush that melts into a second skin for the most natural-looking flush you can’t mess up.